Archive for September, 2008

3.21 - Event Promotions - Website

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Your event website is going to be the heartbeat of all prelaunch activities. The more interactive it is the better.

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1- Check out the Events Listed promoters page at Eventslisted.com.

2- Its a good idea to have a way for interested people to leave in their contact details so that they can be kept uptodate with the latest from your end. Opt-in forms make this possible and are least intrusive ways of marketing to prospects. Aweber.com provides opt-in forms.

3- Write & load your auto responder email series to match your launch story and timelines. This too can be done using aweber.com’s simple and intuitive autoresponder service that takes the headache out of emails.

4- When finalizing your site domain, go to active-domains.com to make sure that the name doesn’t already exist. It does a complete domain name check and also offers alternative name options.

5- When planning out your website’s layout, you can either get in touch with designers via oDesk.com or follow the 37 Signals fab blog at 37signals.com/svn. By following you can learn a thing or two about good designs and layout balancing.

3.16 Event Promotions - Social media - Setting up PR campaigns

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Setting up PR campaigns involves planning intricate details to ensure the right word gets around. There are different resources and tools that you can turn to for assistance in this regard.

1- First of all you can send your content off to popular PR sites like Promomagazine.com. They have a significant following in the event promotions business arena.

2- Next you can set up your autoresponder emails to send PR messages at predefined times to align it with your overall launch strategy. Aweber.com is a great autoresponder service.

3- Thirdly, you would need good writers for the PR copywriting and messages. Good contractual freelance writers can be found online at elance.com. You can even make an arrangement to pay them only for approved messages.

4- If you have multiple writers working on the marketing and PR messages, you’d want to make sure you have a good people management tool at hand. Online services in this regard are just as good and offeer detailed time tracking tools as well, if needed. One such site is TrackMyPeople.com.

5- Lastly, you can use Shoutlet.com for your very own social media campaigns as part of your PR strategy. Its great fun and easy.

3.15 Event Promotions - Social media - Social networking strategy

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Social media marketing is all about networking with your potential customers and audiences. Its a great way to interact with them and make them a part of your community. There are a number of sites that offer such platforms for networking, I’m just going to mention a few of the more popular ones here.

1- First of all we have Facebook.com which is growing rapidly amongst people and is incredibly popular. It allows you to find your target demographics and speak with them directly. It also allows you to form groups and event pages over it, where you can discuss your event directly with the attendees.

2- For professional networking, we have Linkedin.com - which allows you to build your professional networks and find people in specific domains of interest to you. You can network with your vendors, partners, associates, attendees all in one platform on a more formal level.

3- For sending quick updates to your audiences and for gathering an active following, use Twitter.com as a microblogging service. Its great for sending quick and short updates about your event before or during it.

4- MySpace.com was very popular for social networking a while ago and still has a big consumer base that you can tap into. People who use MySpace regularly are usually ardent fans of it and it becomes the best way to reach out to them.

5-Lastly, Squidoo.com is a platform that allows you to build pages (called lenses) and store all of the info that you want to share with your audiences in one place. Your pages become part of search engine rankings and are a means of getting to your markets.

3.14 - Event Promotions - Social media - Multimedia Content Strategy

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You can make your Event Pages rich and interactive by adding different kinds of multimedia content to it.

1- They say music makes the world go round. I don’t know about that, but it definitely adds a great beat to your marketing campaign. With Moonk.com you can create a slideshow from your favorite pictures; a video-show from your best videos; and a jukebox from your greatest music hits. These players can then be integrated into pages like MySpace, Hi5, Friendster, Yahoo360, and Blogger or used for your own personal website.

2- For video content, Viddler.com is a free web application that lets you upload, enhance, and share digital videos quickly and easily inside your web browser.

3- Uploading photos of your previous events adds a little spice to your content as well. For photos try using beta.photoshow.com

4- If you want to create your own source of podcasts or online music channel, mystrands.tv is just the right tool for you.

5- Once you have all of your cool multimedia content ready - its just a matter of putting it all together. pixilis.com is a site that makes photo and video sharing easy.

3.13 - Event Promotions - Social media - Content sharing campaign

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If you’ve been following our marketing strategies for levering social media to promote events, you would know that sharing content is a good way to build online credibility.

1- You can register to and write articles for ezine.com on your market domain - to build knowledge and help increase your search engine rankings.

2- SecondBrain.com allows you to create libraries and collections from your favorite services on the Web such as: Flickr, Del.icio.us, Youtube, GoogleDocs, etc. Also, you can upload your documents and files to your library and share them with other people from your team as well.

3- Another content sharing site must have- is Triond.com - its a smart way of getting paid for creating content and also getting the word out about your events or services.

4-Be sure to check the content that you put up in these sites with Copyscape.com, if you have hired writers to write for you. Also, you can check to make sure that other websites are not copying content originally written by you on your blog or for other sites.

5- Lastly, the best content that you have is probably on your blogs. Why not let people share that with their friends. AddThis.com is a service that offers buttons that visiots can click on to collect, promote and distribute your content -whether your content comprises of web pages, feeds, products, podcasts or just blog posts.

3.12 Event Promotions - Social media - Blog launching

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These days we’re discussing tools to help us promote our events better. If your promotion strategy includes setting up a Blog in your domain, then you need to know exactly where to go.

1- Wordpress.com is by far one the most popular blogging platforms. If you want to create and get your own custom domain name (e.g. eventblog.com), then you can do that, while wordpress simply works in the background. It offers a great number of UI themes to select from.

2- Otherwise, you can try using Blogonize.com. It is a free blogging solution with an extensive list of innovative features. I also offers blog hosting all for free.

3- Just setting up the blog is never enough. For gaining exposure for blog use Blogburst.com - it sends your content far and wide and helps drive traffic to your blog.

4- For writing posts for your blog, you can use the ultra cool firefox plugin called Scribefire. Its an free and quick download and runs smoothly within your browser window. You can use the Add-ons tool in your firefox to look for it, or you get it from addons.mozzila.org

5- If you are looking for an online publishing alternative, look no further. Go to Blogmailr.com for a free blog publishing service. There is nothing to download or install and you can use it from multiple PCs without worrying about configurations - it uses an email system to allow you to publish posts as easily as writing emails.

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