Feasibility Analysis
1.12 Feasibility Analysis Stage - The Events Purpose
If launching your event from an idea why not get a feel for the way our world is changing before choosing a purpose or theme for your event. You can learn more about understanding market trends when planning an event at the Events Listed social media strategies blog.
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1. HowToDoThings.com strives to solve people’s everyday problems by compiling reliable information from experienced contributors and making it available to inexperienced readers. There model is simple: they are a community which is sharing expertise to solve other people’s problems.
2. 43things.com is a website where people list there goals and cheer each other on. This is a great way to see what people are aspiring to, we use this insight to tailor our event story lines in a way that will appeal to our market’s individual goals and desires.
3. Knowing what people are reading provides a great insight into what people are looking towards for their entertainment. Top writers undertake an extraordinary amount of research before writing new books to be sure it becomes a best seller. We use amazon new releases search to ride off the back of all this research.
4. A search on Google is the equivalent to a person typing in a problem that needs solving. With hundreds of millions of searches entered each day it could be assumed that understanding the trends of these queries would provide astute event planners a valuable insight when it comes to deciding on a purpose for their next event. We never lock down the purpose for a new event without first consulting Google trends on where things are heading.
5. And finally, If your purpose is to raise funds don’t look elsewhere - fundraising web dot org is a directory that we explore before locking down our ideas. They have 1200+ independent fund-raising companies listed that provide traditional, unique, and even bizarre fundraising products and ideas for fundraisers. You can quickly review the top U.S. and Canadian fundraising companies offering a wide variety of popular fundraiser products and services using their topic location indexes.
1.11 - Feasibility Analysis Stage -The idea of an event
Your entire event planning is going to be aligned with your overall launch strategy. I just want to share some resources and tools that you can use to make sure that your launch strategies are benefiting your business.
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1. For strategies on launching events using social media marketing, you can subscribe to the Events Listed Launch Strategies blog. This blog talks about innovative ways of launching events and other businesses with a maximum impact using the power of social media tools.
2. A good launch strategy is one which is aligned with where the industry is heading. We always make it a point to consult the thought leaders and authorities in this market to see how things are shaping up. Thought leader blogs have high rankings and readership and the best place to look for them is in the Technorati Blog search.
3. When you are brainstorming for your launch, use a good mindmapping software to map out your ideas and plans. Looking at the bigger picture this way, helps a lot in understanding the overall goals and objectives of the event. We would recommend Mind 42 as your trusted mind mapping tool or for an online collaborative mind mapping tool try mindMeister. You can get really creative while using them and can also share it with your team.
4. Strategic planning is quite a collaborative process. You can use 2Collab to interact with your team or even with other people in the event management business. In 2Collab you can create groups, share bookmarks, post related news articles amongst other interesting things.
5. All of this research and planning requires handy online applications that can help you keep track of your work. Since most of the research needs to be shared with your entire team members, we recommend Bloglines or Google Reader for your shared online RSS reader and Foxmarks for your shared bookmarks. Both of these are easy to set up and share.


