Event Launch Guidelines

Web 2.0 Tips & Tricks for Event Launch Marketing

3.16 Event Promotions - Social media - Setting up PR campaigns

Setting up PR campaigns involves planning intricate details to ensure the right word gets around. There are different resources and tools that you can turn to for assistance in this regard.

1- First of all you can send your content off to popular PR sites like Promomagazine.com. They have a significant following in the event promotions business arena.

2- Next you can set up your autoresponder emails to send PR messages at predefined times to align it with your overall launch strategy. Aweber.com is a great autoresponder service.

3- Thirdly, you would need good writers for the PR copywriting and messages. Good contractual freelance writers can be found online at elance.com. You can even make an arrangement to pay them only for approved messages.

4- If you have multiple writers working on the marketing and PR messages, you’d want to make sure you have a good people management tool at hand. Online services in this regard are just as good and offeer detailed time tracking tools as well, if needed. One such site is TrackMyPeople.com.

5- Lastly, you can use Shoutlet.com for your very own social media campaigns as part of your PR strategy. Its great fun and easy.