3.32 - Event Promotions - Getting on Facebook

Posted by writer | 3.3.3 – Event Promotions – Video Marketing »

If you are promoting your event using social networks, then Facebook is the place to be.

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1- First of all go to Facebook.com for registering yourself and filling out your personal profile. Make sure you keep it a ‘personal’ profile and not a ‘company’ profile - it has to be human and relatable.

2- Once you have your personals profile on Facebook, setting up pages for your event is a simple one step process. You can have event specific pages where all of your Facebook contacts can look at details of the event and participate with the planning. Go to
facebook.com/business to build your pages.

3- You can put up demographic specific ads on facebook that show up in a small area on the left. By doing so, you can target very specific niche groups even based on keywords of interest, which are usually inaccessible otherwise. To advertise via these social ads on facebook, go to facebook.com/ads

4- You can also create groups of your event, that your community can become members of. Its a great way for them to mingle with each other and is also great for feedback and other activities around the event. When on your facebook.com page, select “Groups” and then “create new” to make a new group from scratch. Once it is up and running, you can invite other people to it.

5- Lastly, go to oreilly.com for facebook demographics and best practices to get you going. Search for facebook on the blog.


| Event Launch Guidelines, Event promotion

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