4.2.1 – Event planning – launch story

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This is a few weeks or a couple of months before your event launch. By this time, your prelaunch plans and launch story should be carefully planned out.

1- Write down your event launch story so that everyone is in sync with it. You can use docs.google.com to write it out collaboratively.

2- Establish a pre-launch story and action-plan. Use a good brainstorming tool to map out your ideas for the launch story before locking them down.
Mind42.com is a browser based online mind mapping application.

3- Get your event overall launch story and offer right. Identify overall launch timelines and add those timelines using an embeddable timeline widget called
xtimeline.com

4- Establish a pre-launch plan & skull session. Go through the posts on how to build hype and pre-launch campaigns at
EventsListed.com/eventline Remember that trigger timing is important to decide when to hit the right mental triggers during your marketing campaign. These mental triggers should help in getting early customers.

5- Once you have the basic plan mapped out, you can use Shoutlet.com to sharpen it up around a marketing campaign. You can create RSS and podcast feeds, launch and track text messaging campaigns, manage and track email marketing campaigns. You can also upload video and syndicate to free video-sharing sites.


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| Event Launch Guidelines, Launch Phase

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