4.3.1 – Launch preps - Email lists

Posted by writer | 5.1.1 –Launch Campaign – Seed launch »
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Your emails to your prospects should be written in a direct and friendly manner. Its all about having a conversation with them and letting them know about the value that they can get from you.

1- You can use aweber.com for managing all of your email lists. Its lets you segment your lists and send auto-generated emails to each segment.

2- The best way to warm your lists before launch is by building buzz at the right time. The buzz and excitement can be created by giving one chunk of info at a time until their curiosity and thrill peaks at launch. Try using bzzagent.com to monitor and track your the Word of Mouth and buzz around your event.

3- Also, try seeing what the heaviest influencers of the industry doing right. A great way to start is to read about them on buzznumbershq.com. Its like an amalgam of the top best practices and experiences.

4- Use Google.com/analytics to test your opt-in rates on your landing pages. You need to be able to convert visitors to email opters - and a lot of that depends on how well your landing page content is structured and written.

5- Run a survey with your existing customer list. If you are using surveymonkey.com, you can try to send the surveys directly to them in email and encourage them to respond. A good way to do that is by tying it with incentives.


| Event Launch Guidelines, Launch Phase

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