1.16 - Feasibility Analysis Stage - Researching Your Market

Posted by writer | 1.17 Feasibility Analysis Stage - Researching real world examples »

When you are conceptualizing your event, why not get a feel for the different market segments before deciding which one to target. You can learn more about targeting markets for your event at the EventsListed.com Social Media Strategies blog.

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1. For many events if you are using online social media strategies for marketing, you would want to know what percentage of the population, and specifically the percentage of your demographics use the internet. The website Internet World Stats.com gives you those statistics on a platter for free.

2. Event management is all about making sure you can get a maximum impact event within your budget. adwords.Google.com has a great traffic estimator that can help us calculate just how expensive a market would be to advertise in. It uses keyword searches to give a clear picture about how much it would cost to reach your specific demographics if you are planning on advertising online.

3. Event marketing is about building evangelists within your communities who can market your events for you. A great way is to target evangelists who already authorities in the market and have people following them. You can search for these authority blogs using Google’s Blogsearch.Google.com.

4. This is a competitive business, and we really need to know what other market leaders are up to at all times. Compete.com offers a great and simple way to track them which completely takes the headache away. Compete gives a snapshot view of how your event websites are doing as opposed to your competitors.

5. Finally, when you’re looking for ways to find your targeted audiences, one of the most effective ways is to find them on different mailing lists of interest. Instead of looking for individual mailing list sites, you can use lists.Nextmark.com to do that for you. It lets you search for different markets according to consumers or businesses using keywords of your choice. It is an extremely powerful tool with about 60,000 mailing lists in its database that you can get to for free.


| Event Launch Guidelines, Feasibility Analysis

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