1.13 - Feasibility Analysis Stage - Selecting a theme

Posted by writer | 1.14 - Feasibility Analysis Stage - Shortlisting entertainment options »

The theme or concept of your event will define the entire experience that you are planning for your audiences. In many ways the success of the event comes down to how well it was conceptualized.

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1. Its very important to have at least one good reliable resource for theme ideas based on actual market likes and dislikes. Evite is a website that has great ideas for themes that you can refer to for inspiration.

2. When choosing themes, its a good practice to look what kind of activities interest your market. The great thing about the internet is that you can dive into niche communities and be able to understand exactly what kind of event themes would interest them. Two great community based news sites to follow niche communities are kirsty.com and mixx.com.

3. Theme based parties usually have web pages made for the event where your targeted audiences can connect with each other, make suggestions and get involved. You can make these pages in social networking sites and have them link to your company website. If you don’t have a website already, you can make one in Jimdo.com where you can build custom websites with videos and photos from your events and upload them for free.

4. When you have your event pages all up and ready, you can enlist your events (if public) in calendars and directories so that people can easily search for them and get notifications about them. One sure place to get enlisted is Zvents.com. They have a socially active user community that you can get to immediately.

5. Finally, to keep up with the newest and hottest trends in the industry, get a free online subscription to keep ahead of the game with the Event-Solutions.com. They also have a great resource directory called the ‘Black Book’ that you can use to find vendors for your event’s theme decor, entertainment or any other aspect of planning.


| Event Launch Guidelines, Feasibility Analysis

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