1.17 Feasibility Analysis Stage - Researching real world examples

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As you know, for event planning, we really need to be in the know at all times. We often have to research for similar events that are happening around us or look for case-studies that we can evaluate and learn from. If research is not done in a methodical way with the proper tools, you can end up wasting a lot of time. Ok, so today I just want to talk about different ways of getting started with your research.

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1- As you know the best research tool that we have on our hands is Google. You can customize your searches using google.com/trends and google.com/analytics. Both of these are good for analyzing market trends and seeing how well your competitors are doing.

2- Next off, you need to keep a constant tap on the events taking place around us. You can bookmark the hulu.com Event Coverage page for the latest video clips of global and local events. They have videos of everything from shows, summits, national level activities.

3- You can also get the AOL videos of recent events directly off to your RSS readers. They update their site regularly with new and interesting videos of how events are being managed and thrown across the country.

4- Another great subscription will be the Promo magazine (www.promomagazine.com). They cover news and case studies of events and branding activities taking shape around us. Its definitely a good way to keep yourself in the loop of whats happening.

5- As you keep across interesting events and promotions happening around, you can start bookmarking them using 2collab.com - a great collaborative way of sharing bookmarks with your team. Otherwise it becomes very difficult to go back and find the interesting things that you found during your initial research.


| Event Launch Guidelines, Feasibility Analysis

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