Event Launch Guidelines

Web 2.0 Tips & Tricks for Event Launch Marketing

2.11 Baseline Preparations - Feedback Unique Selling Proposition

This brings us on to the next stage in your event planning step by step tool guide. To start off, lets discuss a few online tools that can help you gauge the audiences expectations and your event USP. This involves rigorous research and analysis to be able to compare your event with other similar events. Your selling point can be your ticket prices or your entertainment options or anything else. First its always a good idea to see what others are doing in order to differentiate yourself from them.

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1- For community based searches, use topicle.com to understand what the community thinks about your events or different types of events. Being a community based search engine, it gives a more accurate representation as opposed to SEO based results on other engines.

2- Another sure place to look is in Search.Wikia.com. Its a crowd-sourced search engine which relies on the community to decide the popularity of a website. If people are deciding who to vote for, then you can have the comfort of knowing that it will be an accurate representation of popularity amongst those early adopters.

3- You can also research using Mahalo.com for more controlled searches as an alternative (or addition) to your typical Google and Ask.com searches.

4- To get a feel for what type of products, services or events people feel comfortable recommending to their friends, check out Strands.com. It has a cool social recommendation strategies in place that you can use in your evaluations.

5- For a good resource for secondary information, check out Gartner.com. They have in depth analysis, trends and surveys in different topic areas that may be related to your event or niche.