2.12 Baseline Preparations - Preparing and Conducting Surveys

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Getting early feedback and suggestions can be part of your launch campaign. This draws in the attention of your prospective audiences and engages them in a conversation early in the planning stages of your event.

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1- Use SurveyMonkey.com for online surveys targeted at your potential attendees. Its free and easy to set up and you can get going really quickly.

2- If you have a blog or website, then put up a PollDaddy.com widget to get your readers and visitors to answer quick feedback questions. Its an un-intrusive way of understanding your audiences expectations without having them fill out detailed questionnaires.

3- You can also ask quick questions from twitter users using “Mosio.com/twitter“. If you ask them the right questions in the right manner, you’ll get responses from most of the active twitter users there.

4- One of the best ways of gathering direct feedback from your prospects is via Facebook.com Groups. You can engage people in discussions and get them to give you candid answers. This assumes that you already have a strong facebook presence and are active online.

5- If you want the assistance of a software to build surveys for you, try out Zoomerang.com. They have a pretty straightforward mechanism for building survey questionnaires that takes away most of the boring work away from you.

First you would want to establish the survey questions and then conduct it with a sample of your target market. A good way to conduct it is to contact your list of potential resellers to conduct it for you. You may also contact focused websites (mentioned above) to conduct it for you.


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