Introduction Phase 1 - Event Feasability Analysis Stage

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This is a brief introduction to Phase 1 of the Event Launch Guidelines – Feasibility Analysis Stage. These guidelines will take approximately 8 weeks to cover. Here are some of the topics that will be covered.

Event Conceptualization

These posts will guide you through the initial set of problems business owners and planners typically face when they are conceptualizing events. From deciding your event’s purpose and selecting the market, all the way to short-listing dates and building themes. We will also walk you through different ways of conceptualizing your launch strategy and forming action-items and tactics based on that.

Additionally, we will also talk about important considerations like establishing a legal structure early on in the planning stages of the event.

Researching viability of Event

We will also have posts on how to do preliminary research to ensure the viability of the entire event project. This research will include calculating costs of potential venues, management, entertainment and advertising.

We will first guide you on how to list your market segments and find out about other competitive events targeting the same demographics and region – this will place us in a better position while planning the promotion and launch strategies in the later stages. We will also talk about how to plan sponsorship and reseller packages.

We will also share different online strategies and social media tools such as;
- Wikis for joint collaboration

- Linkedin for finding relevant business contacts

- Establishing keywords to get to the market

- Establishing PPC ads

- Setting news feeds for alerts of anything that can affect the event

Event Costing

Costing is one of the most important elements of planning an event and should never be overlooked. We will discuss how to calculate different expenses such as management fees, R&D, Catering, Lights, Entertainment, Decorations, Printing, Advertising and other major items. We will also create budgets for website development and social networking. We will also show how to create your initial draft budget which will include all major expenses and any items that require underwriting.

Having these costs prepared makes it easier to allocate quotas for free tickets and promotional items – you will also learn how to establish the costs of the tickets based on your break-even costs and required margins.

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| Event Launch Guidelines, Introduction

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