Introduction to Phase 2 - Event Baseline Preparations

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This is a brief introduction to Phase 2 of the Event Launch Guidelines – Baseline Preparations. These guidelines will take approximately 4.5 weeks to cover. Here are some of the topics that will be covered.

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After learning how to list the event’s selling propositions and ticket prices, we will show steps on how to establish and conduct a survey of a sample of your targeted audience and resellers. These surveys will help you gauge the interests of the markets so that you can adjust your plans accordingly.

Raising Capital:

We’ll learn how to calculate required working capital by using different variables. Based on the raised capital we will show you how to build incentives and payment structures for appointing a chairperson and event manager (if required).

Since this part has legal implications, we will also discuss how to prepare proposals with agreement terms, market research, marketing plans and financial forecasts. Based on this, you will then be able to approach your potential investors.

Confirmation:

This is more about tying up your baseline plans together to make sure everything is set for the next stage. These will include confirming funding, tickets, invitations, posters, date, venue, permits, licenses, entertainment, catering, trust accounts, photographers, Audio/Video people, backup plans, guest lists, etc.

With all of this achieved, you will be able to treat yourself with something nice before moving on the next phase of planning your event.


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| Event Launch Guidelines, Introduction

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