Introduction Phase 4 - Final Launch Preparation

Posted by writer | Introduction phase 5 - Launch Phase »

This is a brief introduction to Phase 4 of the Event Launch Guidelines – The Event Launch & Preparation. These guidelines will take approximately 4 to 5 weeks to cover. Here are some of the topics that will be covered.

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Human Resource Management

This includes assigning work to managers, helpers, volunteers and online task management tools. The work can be anything from poster locations, letter requirements for soliciting donors and corporations, listing sponsors, announcements, promotions, menus, permits, merchandise or awards to be ordered, welcome packs (contents), vendor lists, confirmations, equipment deliveries, rentals, etc.

We will discuss how you can manage your due dates, schedules, alerts and deadlines using your online task management tool.

Planning Event Launch

This will include various aspects of launch planning from branding to establishing overall strategy framework for before, during and after launch. You will also learn how to build VIP customer lists, identify market objections and prepare mental triggers.

Compiling email lists of leads

We’ll talk about how to build lists and create buzz to warm your list for the event. You can also leverage your existing lists or reach out to more leads via use of online tools. We will also discuss how to engage invitee’s into ongoing social networking style conversations throughout the launch phase, how by asking customers to complete surveys you are inviting them to buy into the experience you are creating. We will go into detail on how to engage the use of these social media to attract more and more people into your conversations with existing customers. We will convince you that social media is the only way to build strong relationships with your leads lists and how to convert this list into a great customer community.

Lastly, we will explore ways of finding and attracting resellers and JV partners for promoting your event.


| Event Launch Guidelines, Introduction

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