1.26 Researching Viability - Finding similar events

Posted by writer | 1.27 Researching Viability - Establishing Keywords and Advertisements »

After listing your target demographics, it is important to check who else is launching similar events targeting the same demographics and regions. Do a thorough search for finding relevant events that may effect your marketing campaign.

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1- The first and surest place to search for is using google’s blog search - www.blogsearch.google.com. This limits the search results to those mentioned in blogs and shows the most recent posts on the top. Definitely a good way to see how much vibe is being created by early adopters and competitive event planners & promoters across the blogosphere.

2- Next up are event calendars - another good way to get pinged whenever there are similar events taking place around you. Check out eventful.com for a massive database of local and global events.

3- The point of looking for events around you is to keep a competitive watch out. You wouldn’t want your pre-launch campaign to be jeopardized by competitive forces. Find all of the event organizing teams or companies that you want to watch out for (or follow) and subscribe to their blog feeds using feedburner.com

4- If you’re lazy about taking the time out for regular research, you can add your business interests by key word into Google alerts (thats Google.com/alerts) and it will email you the latest information posted onto the web with your key words in it, this technique can be applied to monitoring press for similar events.

5- For localized searches, go through ask.com for city based event searches. Its colorful, easy to use and gives great results.


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| Event Launch Guidelines, Researching Viability

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