1.29 Researching Viability - Keeping updated
When planning events, we have to keep a watch on what else is going on around us at all times. Finding ways of keeping updated is a part of our daily routines as event managers.
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1- A great desktop RSS reader to use is RSSreader.com - subscribe to relevant blogs that can effect your event and get regular post updates directly to your reader. The reader aggregates the posts so that you can follow a number of blogs by spending a minimum amount of time online.
2- Another good way to keep updates is by following Yahoo groups at groups.yahoo.com or groups.google.com. There are hundreds of thousands of different groups to pick from who are all discussing your the same topics & issues daily.
3- If you want to find blogs that have a high authority level in the events industry or in any other domain that you are marketing your event to, use Technorati.com for detailed blog searches. When you have found blogs that are popular amongst your target market, you can subscribe to their RSS feeds.
4- If you are keen to see whats brewing up in the industry and what kind of trends are taking place, use google.com/trends (Google Trends) to find out. You can even compare the trends of two different things or companies directly from their search bar.
5- Go to desktop.google.com/plugins to see a full range of plugins that you can download for your PC. Specifically you can download small widgets that stay on a corner of your screen and show RSS updates to your favorite blogs. Definitely something for the busy event managers.
Tags: google trends, google widget, RSSReader, technorati, update, yahoo groups
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