1.24 Researching Viability - Sponsors and Resellers

Posted by writer | 1.25 Researching Viability - Target Market Listing »

Two of the most important strategic stakeholders in your events are resellers and sponsors. Both of them are sources of revenue, and so, they should be handled properly.

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1. With Google.com search for your event related keywords that lead you to websites that could be owned by potential resellers, partners or sponsors. You want to find the sites that have an opt-in form (so have a leads list) or are selling something (so have a customer list). Check the paid ads to the right.

2. Use linkedin.com to find individuals throughout your extended network of contacts. Bringing your contacts into the platform allows you to search and access people who are contacts of your contacts, contacts 4 levels deep. Thats a lot of people. Search by industry and qualifications.

3. You can also use Twitter.com to search for people who have your niche keywords in their profile description. Twitter them in a conversation & build a relationship with them directly.

4. Another tool to use when you are searching for potential partners is clickbank.com. Go to their market place to see what electronic and information products are selling in your niche. Click through to find the sites and or merchants (affiliates) for the products that are selling well. Build a data base of these websites who are selling the most products, tickets or information in your niche.

5. Use Google alerts to execute strategies to catch ego surfers. Ego surfers are the top line industry players, promoters & marketers in most niches. These people actually place Google alerts on their own names, events or products so that Google can let them know every time their names are posted online. Put yourself in their radar by blogging about them, their event or products in a positive way. They will know about it and they will click through and read it.

And a bonus link for today:

6. If you find websites that are of interest to you but they don’t have a contact us page with their contact details, use BetterWhoIs.com to find the webmasters contact details. They cover most websites.


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| Event Launch Guidelines, Researching Viability

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