1.25 Researching Viability - Target Market Listing

Posted by writer | 1.26 Researching Viability - Finding similar events »

Narrowing down your targeted customers is important for a successful marketing campaign. The more specific you are about your market, the better you will be able to communicate with them. I have some tools that can help you identify your target market.

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1- Be sure to check out freedemographics.com - A premier online resource for conducting progressively advanced market analysis with U.S. demographic reports, maps, charts, data and more.

2- Another good stop is MarketSegmentation.com. It has structured methods for finding the critically important market data that you need for your events and target markets.

3- If you want to check whether your market has social communities already communicating in one conversation on Facebook, simply go to facebook.com/ads to see an estimation of the number of Facebook users that fall into your events specific demographics. It gives you immediate numbers without having you commit to advertising.

4- If you already have a customer list use SurveyMonkey.com to conduct survey questionnaires for your targeted audiences. This can help you get an early feel regarding trends and opinions associated with things that can effect your event’s success.

5- You can even conduct focus groups for a sample of your audience online using e-focusgroups.com. Focus groups are good for detailed qualitative research and idea generation whilst you are finalizing your launch campaign strategies. Be sure to adjust your plans according to the data gathered in these focus group sessions.


| Event Launch Guidelines, Researching Viability

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